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Amazon account access

Give Clear Ads access to your Amazon account

Amazon has changed how agencies get access. We send you a link for each approval. You click it, accept all the options shown and approve. We need two approvals from you, and this page shows exactly what you will see.

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Why you are seeing this page

The old way of giving an agency access, adding us as a secondary user, stopped working on 16 September 2026. Amazon now handles this through its Solution Provider Portal. We send you an authorisation link, and you approve us on Amazon's own screen. You do not need to find anything in Seller Central.

Why one approval is not enough

Advertising Optimization on its own does not give us access to Campaign Manager. Account Management is what opens Advertising in the Amazon Ads Console, so we need both. After you approve, advertising access can take a little while to appear, so please allow some time for it to come through.

What to do

The person approving must be the account owner, or someone with full access to the Amazon account. Five short steps.

  1. Click the authorisation link we sent you. There is one link for each service. It opens Amazon's Authorize Clear Ads Ltd screen, and Amazon asks you to log in if you are not already. Use the account owner, or someone with full access.

  2. Check each permission is on the highest option. The screen lists the permissions we need. Check each line is set to the highest option shown, and change any that isn’t. There is nothing else to search for or find.

  3. Tick the confirmation box at the bottom, then click Authorize. The box reads "I direct Amazon to provide Clear Ads Ltd access to my Selling Partner account". The Authorize button stays grey until it is ticked.

  4. Do the same for our other link. We need both Advertising Optimization and Account Management. If we also send you Cataloging, A+ Content, Imaging or Training, do those the same way.

  5. That is it. Amazon tells us when you have approved, so there is nothing to send back. If you would like us to confirm it came through, just ask.

What each authorisation screen contains

Here are the first two that we certainly need access to, and the others will come through if compulsory. Amazon Ads is the main one. Below is what you will see on each screen, so nothing comes as a surprise. This is a guide to the screens, not the real thing, so please use the links we send you.

The first two we certainly need

Approval 1 of 2

Authorize Clear Ads Ltd: Advertising Optimization

Lets us work on advertising, brand, reports, pricing and listing tools in your Seller Central account.

10 permission groups, 41 permissions. Every permission is listed below under its group heading, with the access level we have asked for.

Growth (2)

  • Product Opportunity ExplorerView
  • Subscribe and SaveEdit

Brand Benefits (8)

  • Amazon Brand AnalyticsView
  • Customer ReviewsEdit
  • Brand Tailored PromotionsAdmin
  • Create a Brand NameAdmin
  • Manage Your ExperimentsAdmin
  • Product BundlesEdit
  • Build Your BrandView
  • Customer EngagementAdmin

Reports (8)

  • Business Reports, Sales SummaryEdit
  • Custom ReportsView
  • Amazon InsightsEdit
  • Business Reports (B2B), Sales SummaryView
  • Seller RatingView
  • Growth OpportunitiesView
  • Account HealthView
  • Promotions PerformanceView

Store Design (1)

  • Stores BuilderEdit

Media Upload (3)

  • Upload Reviewable Product ImagesEdit
  • Review Product ImagesEdit
  • Image UploadingAdmin

Pricing (2)

  • Pricing HealthEdit
  • PricingView

Performance (2)

  • Voice of the CustomerEdit
  • Customer Service by Amazon Insights DashboardAdmin

Advertising (8)

  • VineEdit
  • PromotionsAdmin
  • Early Reviewer ProgramEdit
  • Creator ConnectionsAdmin
  • A+ Content ManagerEdit
  • Prime Exclusive DiscountsEdit
  • Price DiscountsEdit
  • CouponsEdit

Settings (2)

  • Agreements / AmendmentsEdit
  • Manage Your CasesEdit

Inventory (5)

  • Image ManagementEdit
  • Upload and Manage VideosAdmin
  • Manage FBA Inventory / ShipmentsEdit
  • Manage Inventory / Add a ProductEdit
  • Inventory PerformanceAdmin
  • Amazon shows the access level we have asked for next to each permission.
  • Tick "I direct Amazon to provide Clear Ads Ltd access..." at the bottom, then click Authorize.
Approval 2 of 2

Authorize Clear Ads Ltd: Account Management

Opens the Advertising section of the Amazon Ads console. Amazon Ads, including Campaign Manager, is the main part.

14 permission groups, 88 permissions. Every permission is listed below under its group heading, with the access level we have asked for.

Orders (3)

  • TransactionsHighest option shown
  • Manage SAFE-T ClaimsHighest option shown
  • Manage OrdersHighest option shown

Growth (9)

  • Seller RewardsHighest option shown
  • Flexible Customer FinancingHighest option shown
  • Climate Pledge Friendly EnrollmentHighest option shown
  • Revenue CalculatorHighest option shown
  • Create 3D ModelsHighest option shown
  • Marketplace Product GuidanceHighest option shown
  • Sustainability Solutions Hub ReportingHighest option shown
  • Prime Try Before You BuyHighest option shown
  • Subscribe and SaveHighest option shown

Brand Benefits (8)

  • Brand Referral BonusHighest option shown
  • Amazon Brand AnalyticsHighest option shown
  • Customer ReviewsHighest option shown
  • Brand Benefit EligibilityHighest option shown
  • Brand Tailored PromotionsHighest option shown
  • Manage Your ExperimentsHighest option shown
  • Product BundlesHighest option shown
  • Customer EngagementHighest option shown

Reports (11)

  • End User Data ReportHighest option shown
  • Business Reports, Sales SummaryHighest option shown
  • Custom ReportsHighest option shown
  • Amazon InsightsHighest option shown
  • PaymentsHighest option shown
  • Operations ReportHighest option shown
  • Growth OpportunitiesHighest option shown
  • FeedbackHighest option shown
  • Account HealthHighest option shown
  • Premium ServicesHighest option shown
  • Global Selling DashboardHighest option shown

Store Design (2)

  • Storefront NamesHighest option shown
  • Merchandising and LayoutHighest option shown

Amazon Ads (3)

  • Posts (Beta)Highest option shown
  • Campaign ManagerHighest option shown
  • DealsHighest option shown

Media Upload (3)

  • Upload Reviewable Product ImagesHighest option shown
  • Review Product ImagesHighest option shown
  • Image UploadingHighest option shown

Services (1)

  • Compliance CentralHighest option shown

Reporting Dashboards (1)

  • SKU EconomicsHighest option shown

Pricing (4)

  • Pricing HealthHighest option shown
  • Similar Product DashboardHighest option shown
  • Negotiated PricingHighest option shown
  • Automated PricingHighest option shown

Performance (4)

  • Voice of the CustomerHighest option shown
  • AppealsHighest option shown
  • Fit Insights TabHighest option shown
  • Customer Service by Amazon Insights DashboardHighest option shown

Advertising (8)

  • VineHighest option shown
  • PromotionsHighest option shown
  • Early Reviewer ProgramHighest option shown
  • Creator ConnectionsHighest option shown
  • A+ Content ManagerHighest option shown
  • Prime Exclusive DiscountsHighest option shown
  • Price DiscountsHighest option shown
  • CouponsHighest option shown

Inventory (17)

  • Item Classification GuideHighest option shown
  • Manage Inventory / Add a ProductHighest option shown
  • Image ManagementHighest option shown
  • Inbound Performance DashboardHighest option shown
  • Upload and Manage VideosHighest option shown
  • FBA DashboardHighest option shown
  • Add Products via UploadHighest option shown
  • Inventory PlanningHighest option shown
  • Upload InventoryHighest option shown
  • Manage FBA Inventory / ShipmentsHighest option shown
  • Selling ApplicationsHighest option shown
  • Size ChartsHighest option shown
  • Remote Fulfillment with FBAHighest option shown
  • Inventory PerformanceHighest option shown
  • Amazon Warehousing and DistributionHighest option shown
  • Seller Fulfilled Prime PerformanceHighest option shown
  • Global FBA InventoryHighest option shown

Settings (14)

  • Fulfillment by AmazonHighest option shown
  • Global Vacation SettingsHighest option shown
  • Agreements / AmendmentsHighest option shown
  • Seller ConfigurationHighest option shown
  • Business PlannerHighest option shown
  • Amazon Business Seller Feature AccessHighest option shown
  • Shipping SettingsHighest option shown
  • Gift OptionsHighest option shown
  • Tax SettingsHighest option shown
  • Messaging AccessHighest option shown
  • Global Messaging DashboardHighest option shown
  • Global Shipping ServicesHighest option shown
  • Manage Your ServicesHighest option shown
  • Manage Your CasesHighest option shown
  • Amazon shows the access level we have asked for next to each permission.
  • Tick "I direct Amazon to provide Clear Ads Ltd access..." at the bottom, then click Authorize.

The access levels you will see

Next to each permission Amazon shows View (look only), Edit (look and change) or Admin (full control of that area). We need the highest level Amazon offers on every line, as listed above. If any line is still set to None when you open the link, choose the highest option offered on that line (for most of these it is View) before you click Authorize.

The others come through if compulsory

We only send these if Amazon makes them compulsory for the work we do with you. If one arrives, the screen looks the same: accept all the options shown, tick the box and click Authorize.

Only if needed

Cataloging

Product listing and catalogue work.

Only if needed

A+ Content

Enhanced brand content on your listings.

Only if needed

Imaging

Product images and video for your listings.

Only if needed

Training

Sent only if we ask for it.

If an option is greyed out and you cannot select it

If you open our link and an option shows as greyed out, or you cannot select it, it means the person logged in does not have full access to the Amazon account. Please do not try to work around it.

Whoever has full access needs to approve it. That is usually the account owner, also called the primary user. Send them our link, or ask them to give the person who is logged in full permissions first. Then try again.

What you need to see: your checklist

Every place where an approval may be needed. The first two are for everyone.

Where approvals are needed
WhereWhat to doNeeded?
1. Advertising Optimization link Click the link we send you, accept all the options shown, tick the box and click Authorize. Everyone
2. Account Management link Do the same with our second link. Account Management is what opens Advertising in the Amazon Ads Console, including Campaign Manager. Everyone
3. Cataloging, A+ Content, Imaging and Training links Only if we send you one because Amazon makes it compulsory. Accept all the options shown, tick the box and click Authorize. If we send one
4. Greyed out or cannot select? The person logged in does not have full access. Whoever has full access must approve it, or give that person full permissions first. Check access

Quick answers

Who can approve this?

The account owner (the primary user), or someone who has full admin access to the Seller Central account. If you cannot approve it yourself, ask whoever holds full access to do it.

Does approving give you access to everything?

No. It only gives us the access shown on the authorisation screen, which you can read before you approve. You can remove our access at any time in Manage Services in Seller Central, and we also disconnect it and delete your data on our side.

How long does the access last?

Each authorisation runs for a year. The screen shows its expiry date next to the confirmation box, and it needs to be renewed after that.

What if an option is greyed out?

The person logged in does not have full access. Whoever has full access, usually the account owner, needs to approve it, or give that person full permissions first. Please do not try to work around it.

What are the risks to my account?

Everything it does is reviewed internally and nothing can be pushed out to your account. It also runs through Amazon's authorised API access, so there is no way it can affect your account health.

What will you look at?

We review patterns across your whole account. If the issue goes beyond PPC, an answer to a PPC problem alone would not be ideal, so we want to see everything available to give you the best answer possible.

Why are there several links?

The separate accesses are simply how Amazon has set things up. Campaign Manager sits under Account Management, and the other areas within Amazon Advertising and Catalogue let us look at inventory issues, products and so on. Together they give us much more information, as in a full-service audit, which is the process we go through.

Can I disconnect, and what happens to my data when we stop?

Yes. You can remove our access at any time in Manage Services in Seller Central, and we also disconnect it and delete everything on our side. Our service policies say we do this once you stop working with us.

Stuck, or would rather talk it through?

We will walk you through it, and you do not need to be technical. Tell us a good time and we will call you.

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